Communication with a look beyond borders to identify trends, innovate, and surprise.
Strategy
Come and see how we work. It all starts with the team’s immersion in the sector in which our clients operate: we outline scenarios, identify challenges, and devise the best ways to overcome them, ensuring a consistent experience for the target audience associated with the brand.
Content
Why hire us? Quality, creativity, and accuracy with information define our brand. Our professionals are trained in creative writing and storytelling, proficient in journalistic text techniques, editorial products, and in optimizing content for digital channels.
Influence
Let us assist you in building a strong relationship network. We believe that influence is cultivated through compelling arguments. With this in mind, we establish effective dialogue channels with stakeholders, aiming to pique their interest and foster meaningful engagement.
Reach
Boost your brand’s visibility. We have the expertise and tools needed to craft a tactical plan that elevates your brand’s relevance and effectively reaches your target audiences, expanding the impact of your messages.
Our leaders
A team of top-notch, high-performance professionals who embody constant renewal, competence, multidisciplinary knowledge, creativity, and a results-driven approach. Our professionals were experienced in the newsrooms of major press companies and in the Communication departments of large corporations, and now are ready to integrate the most diverse communication tools to ensure a consistent and engaging brand experience across various contact channels.
Odete Pacheco
Founding partner
Journalist, with a postgraduate degree in Business and Project Management from Fundação Instituto de Administração (FIA).
She has accumulated experience in writing for major press companies and has also led the Communication department of large corporations. She was part of the team that created the “FolhaInvest” section for “Folha de S.Paulo”, a special reporter for the magazine “Exame”, an economics reporter for “Estadão”, a Corporate Communication manager at Bradesco, and a director in the same area at the advertising agency Salles D’Arcy.
Gilson Moreira
Director
Journalist who also graduated in Law, with a postgraduate degree in Political Marketing from USP
Gilson worked in large Communication agencies serving clients such as Petrobras, Ministry of Tourism, Casa da Moeda, Senac, Alpargatas/Havaianas, EDP Brasil, CEMIG, EDP Renováveis, Camargo Corrêa, EcoUrbis and Queiroz Galvão. For over 15 years, he has been serving companies in the infrastructure, energy and environment sectors.
Sueli Campo
Service Director
Journalist, with an MBA in Economic and Financial Information from Fundação Instituto de Administração (FIA).
She worked for the major Brazilian newspapers “O Estado de S. Paulo” and “O Globo”, in the Economy and Finance section, and for the magazine “Claudia”, from Editora Abril. She was an editor for the real-time news service Broadcast. At SP4, she is in charge of the Finance and Infrastructure branch.
Tonico Galvão
Partner
Publicist, studied Social Communication, specializing in Strategic Planning at Faculdade Cásper Líbero.
He coordinated analysis, planning, and project work for important companies and institutions, including Hospital Albert Einstein, SindusCon-SP, Camargo Corrêa, Plastivida, Grupo Tania Bulhões, P&G, and Nexter. At SP4, he is in charge of the Health Branch.
Cesar Nogueira
Associate Director
Journalist, with training in Social Sciences and Psychoanalysis, by the Instituto da Psicanalise Lacaniana, and in Visual Arts.
He was the editor of “Veja” magazine and a reporter for major Brazilian newspapers “Exame”, “Folha de S.Paulo”, and “O Globo”. He was in charge of Corporate Communication at Camargo Corrêa and has acted as an advisor and consultant in the Communication area, serving companies such as Consul, Embraco, Natura, Qualicorp, and Rede D’Or. At SP4, he is part of the Health branch.
Jeanne Pilli
Associate Director
Publicist, with a postgraduate degree in Business Administration and Marketing from Fundação Getúlio Vargas (FGV).
She was a marketing manager for 15 years at Baxter and provided consultancy for companies such as Qualicorp and Rede D’Or. At SP4, she works at the Health branch.
Come meet us!
Products and services
STRATEGY
- Communication Planning
- Brand positioning (branding)
- Reputation management
- Crisis management
- Image and visibility analysis
- Thought leadership
- 360º planning
CONTENT
- Corporate publications and house organs (newsletters, newspapers, and magazines)
- Branded content
- Special projects (corporate milestone books, cross-media projects, and campaigns)
INFLUENCE
- Establishment of effective dialogue channels with key stakeholders: journalists (press office), influencers, customers, associates, and collaborators
- Social media management (corporate profiles and executive positioning projects)
- Media training
REACH
- Press relations
- Press conferences and web conferences
- Expanded disclosure, including podcasts and influencer networks, in addition to traditional media
- Text optimization techniques for search engines (SEO)
- Performance-oriented social media investments
CONTACT US
Welcome to SP4!
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